The "without Borders" part of our name resonates with other organizations such as Doctors without Borders or Scientists without Borders. Unlike these organizations, though, we are not a Non-Governmental Organization, though we do try to be more than just a bookstore. 
 
There have been several write-ups about what we are and what we do. Here are some:
 
Report in The Hindu
 
An article from the IANS
 
More links will be added from time to time.