Scholars without Borders Help Centre

You should be able to find the answers to most of your questions here- see the list of FAQs on the right. In case a query is outside of that list, of course there is always email (scholarswithoutborders@gmail.com) which we will answer within 24 hours, or the telephone (+91-9971763322) which we will answer during working hours (ours).

Store Information

The SwB Store is divided into a number of ministores, each listing different products such as for Books, eBooks, Audiobooks, Music CDs, Documentaries, Journal Subscriptions, Educational Material Maps and so on. The Books Ministore is what we have started with, and from time to time we will add more.

HELP

Communication Technology And Human Development

Recent Experiences In The Indian Social Sector

Summary

The role communication can play in facilitating social change and furthering the goals of development programmes is now widely acknowledged. However, what is not so well appreciated is that the application of communication technologies in social development programmes is a complex task which requires a professional approach. Based on more than 30 years of the Author's personal experience, this book provides an understanding of the practical issues that arise in the planning and implementation of communication programmes to bring about behaviour change in the Indian context.  The first section of the book provides a historical background to the evolving nature of the application of communication technology in development. Case studies of innovative applications of communication technology, both in India and abroad, are described to assist a holistic understanding of the evolution of the role of development communication In section II, the author presents recent and major initiatives in the design and implementation of communication strategies in three important social sectors--literacy, population issues and rural development (including poverty alleviation).

Based as they are on first-hand experience, these case studies provide very practical information concerning the key elements in appropriate development communication--setting objectives, programme design, planning, application of hardware, a multi-pronged approach, the preparation of materials, accountability, the participation of local communities, and professional management.  In the concluding chapter, Avik Ghosh draws attention to various critical issues and concerns in the context of India's movement. He argues that the importance of communication in facilitating social change and the need to involve local communities in such initiatives is not sufficiently appreciated by policy-makers. Lucidly written and providing numerous insights, this book will be invaluable for all those involved in development communication and rural development. It will also attract the attention of students of mass communication, social marketing, and advertising/public relations, and those in the voluntary sector.

Out of Stock

Author: Avik Ghosh
Year: 2006
Price: Rs. 675
Binding: Hardcover
Pages: 292
Dimensions: 8.4 in x 5.7 in x 0.8 in
Publisher: Sage India
Sales Restriction: Sale In SAARC Countries Only
ISBN 13: 9780761934387

Category:
Author Information & Reviews Development Studies


Table of contents
Table of contents

SwB » Store » Book » Communication Technology And Human Development