Scholars without Borders Help Centre

You should be able to find the answers to most of your questions here- see the list of FAQs on the right. In case a query is outside of that list, of course there is always email (scholarswithoutborders@gmail.com) which we will answer within 24 hours, or the telephone (+91-9971763322) which we will answer during working hours (ours).

Visit our Help Centre

Store Information

The SwB Store is divided into a number of ministores, each listing different products such as for Books, eBooks, Audiobooks, Music CDs, Documentaries, Journal Subscriptions, Educational Material Maps and so on. The Books Ministore is what we have started with, and from time to time we will add more.

Frequently asked questions

Content for class "logo" Goes Here

HELP

Welcome to Scholars without Borders
The Website for Academic Publications from India
 
SEARCH:

Darwin`S Brands

Adapting For Success

product image LARGER IMAGES

Summary

Darwin’s Brands traces the evolution of some of the most notable brands in the Indian marketplace by looking at the interplay of forces that created the environment in which they operated and the strategies they adopted.

In a vibrant economy like India—where competition from novel and captivating launches is relentless; where customers’ preferences change rapidly—these winning brands have shown resilience and the ability to identify and seize opportunities. The book proves the point that it is the capacity to adapt to changes and formulate effective strategies that determines who survives in the hyper-competitive marketplace of today.

Each of the stories in this book is unique but shares a common thread running through the evolution of the brands’ strategies and actions. These compelling stories will help brand practitioners, students and business managers chart-out branding strategies and action-plans that lead to business success.

ADD TO CART -
Rs. 395 + Shipping

Author: Anand Halve
Year: 2011
Price: Rs. 395
Binding: Hardcover
Pages: 188
Dimensions: 9.4 in x 7.2 in x 0.5 in
Publisher: Sage India
ISBN 13: 9788132107156

Category:
Author Information & Reviews Management Studies

Author Information & Reviews Author Information & Reviews
Table of contents Table of contents

SwB » Store » Book » Darwin`S Brands