The "without Borders" part of our name resonates with other organizations such as Doctors without Borders or Scientists without Borders. Unlike these organizations, though, we are not a Non-Governmental Organization, though we do try to be more than just a bookstore.
There have been several write-ups about what we are and what we do. Here are some:
Report in The Hindu
An article from the IANS
More links will be added from time to time.
The SwB Store is divided into a number of ministores, each listing different products such as for Books, eBooks, Audiobooks, Music CDs, Documentaries, Journal Subscriptions, Educational Material Maps and so on. The Books Ministore is what we have started with, and from time to time we will add more.